Business terms

These terms govern the contract between Bellioo and the business that subscribes to the service. They are the general terms and conditions referred to in article 3 of Regulation (EU) 2019/1150 on fairness and transparency for business users of online intermediation services (the P2B Regulation).

1. Parties, purpose and contract documents

The provider is Peacock Digital LLC ("Bellioo"), a company formed in the State of Florida, United States, with its registered address at 1032 E Brandon Blvd, #7001, Brandon, FL 33511, United States, and tax identification number (EIN) 37-2167612. More details in the Legal notice. The apps are published on the App Store and Google Play from the developer account of Proppi Services LLC on behalf of Bellioo; Proppi Services LLC is not a party to this contract.

The customer is the business that subscribes to the service (the "Business"). The person accepting these terms declares that they act on behalf of the Business, with sufficient authority to bind it, and in the course of a trade or profession.

The contract consists of, in this order of precedence: these terms; the Data processing agreement, which the Business accepts when signing up; the pricing page in force on bellioo.com; the specific conditions of the invitation, recommendation and affiliate programmes when the Business takes part in them; and the Privacy policy.

2. The service

Bellioo is cloud software (the "Service") for running a beauty and wellness business: calendar and diary per professional, online bookings from the Business's public page on bellioo.com and in the Bellioo app, client, team and role management, services and prices, reviews and replies, loyalty cards, waiting lists, email and WhatsApp communications, statistics, subscription invoicing and, with the Pro+ add-on, the Business's own website on a subdomain or its own domain, WhatsApp automations and greater visibility on Bellioo. It is accessed from the website and from the Bellioo Business app.

Bellioo does not provide beauty or wellness services: the Business does, and the contract with each client is the Business's. The Business sets its prices, issues its invoices and is responsible for its activity, including the tax, employment and health obligations that apply to it.

Bellioo evolves: we may add, change or withdraw features. If we withdraw an essential feature of the subscribed plan we will give at least 15 days' notice and the Business may terminate the contract without penalty. Features marked as beta or in testing are offered with no guarantee of continuity. BellIA, the artificial intelligence assistant, can make mistakes: the Business reviews its answers and expressly confirms any action the assistant proposes before it is carried out.

3. Sign-up, free trial and activation

Sign-up. The Business registers by verifying an email with a one-time code, or with Google or Apple, and provides its premises' details. It must provide truthful information, keep it up to date and be entitled to offer the services it publishes, including any licences or qualifications its activity requires.

Free trial. New businesses enjoy a 14-day trial of the Team plan with no card required. During the trial the business is published and works normally. Bellioo may limit the trial to one business per person and withdraw it in case of abuse, for example repeated sign-ups of the same premises.

End of the trial. If the Business does not subscribe to a plan when the trial ends, the business stops being shown publicly and stops accepting bookings, and access is limited to viewing and exporting data. We keep the data for 90 days in case the Business subscribes, notifying it beforehand; after that period we delete it, except what we must keep by legal obligation.

Activation. The Business chooses a plan and pays the first fee through Stripe. The subscription is activated when the payment is confirmed.

4. Plans, prices and taxes

Plans. Individual, Team and the Pro+ add-on, with the features and limits described on the pricing page at the time of subscribing. The Individual plan allows one bookable professional; Team allows unlimited professionals. Pro+ is added to a base plan and can be subscribed monthly or yearly.

Prices. Those published on the pricing page or at checkout at the time of subscribing, in euros. They do not include taxes. Bellioo is a company established outside the European Union: if the Business provides its tax identification number and subscribes as a trader or professional, the invoice is issued without VAT with the mention "Reverse charge" and the Business accounts for the tax in its own country; otherwise, Bellioo will charge the VAT applicable in the Business's country.

Price changes. We may change prices by giving the Business at least 30 days' notice by email. The new price applies from the first renewal after that period. If the Business does not agree, it can cancel before that renewal at no cost.

Frozen price for the first 100 businesses. If the Business subscribed during that promotion, the monthly price of the Individual and Team base plans in force at the time of its sign-up will not rise for as long as it keeps its subscription without interruption. If it switches between those two plans, it keeps the frozen price of the destination plan. The freeze does not cover Pro+, plans or features launched later, or taxes, and is lost if the subscription is cancelled or is interrupted by non-payment for more than 30 days.

5. Invoicing and payment

Payment is in advance, by card, through Stripe. Bellioo does not store full card details.
The subscription renews automatically at the end of each monthly or yearly period for the same term, until the Business cancels it.
Invoices are issued in the Business's name with the tax identification number and address shown under Business information. The Business is responsible for those details being correct; without a tax identification number we cannot issue a valid tax invoice. Invoices are downloaded as PDF from Invoices and, if enabled, sent by email.
Plan changes. An upgrade applies immediately and the proportional part of the remaining period is charged. A downgrade applies immediately and the proportional credit is deducted from the next invoice. The exact amounts are calculated by Stripe.
Non-payment. If a charge fails, Stripe retries for 14 days and the Business keeps its access. If after that period the charge still has not succeeded, the subscription becomes unpaid: the business is unpublished, paid features are suspended and, if it has Pro+, its website is unpublished. Access is restored when the payment is settled. If non-payment continues for a further 30 days, the subscription is cancelled and the 90-day retention period in section 3 applies. Bellioo may claim outstanding amounts and reasonable recovery costs.
No refunds. Unless applicable law provides otherwise or Bellioo has seriously breached the contract, amounts paid are not refunded, including for periods not used after an immediate cancellation. If the Business were contracting as a consumer, for example a natural person outside a professional activity, it has 14 days to withdraw; by asking for the service to start immediately, it agrees to pay the proportional part of the service provided if it withdraws later.

6. Term, cancellation and leaving

The contract lasts as long as the subscription, month to month or year to year, with no minimum term.
The Business can cancel at any time from My business. By default the cancellation takes effect at the end of the paid period and the Business keeps all features until then; it can reactivate the subscription before that date. If it chooses to cancel with immediate effect, it forfeits the rest of the paid period without a refund, and is warned of this before confirming.
Leaving Pro+. When the Business no longer has Pro+, its website is unpublished and its own domain is disconnected from Bellioo at that moment. The design and content are kept and become available again if it subscribes to Pro+ again. The Business must point its domain elsewhere if it wants to keep using it.
Closing the business and deleting the account. The Business can close its premises and the owner can delete their user account. The owner's account cannot be deleted while the business has an active subscription, future client bookings or is its only manager with a team; the subscription must be cancelled, the bookings resolved and ownership transferred or the business closed first.
After leaving. For 30 days the Business can obtain a copy of its data in a commonly used electronic format. Afterwards, Bellioo deletes or anonymises the Business's data, except what it must keep by legal obligation, in particular invoices and records for the applicable accounting and tax period.

7. Accounts, team and security

The Business has an owner and can invite managers and staff with different roles and permissions, described in the app. The Business is responsible for everything done by the people it gives access to, including after they stop working with it if it does not remove their access. Each person must use their own email and not share it. Access is protected with one-time codes: whoever controls the email controls the account. The Business will notify Bellioo without delay if it suspects unauthorised access. Bellioo may require additional security measures.

8. Bookings, clients and public page

The Business publishes truthful, up-to-date information on its page: services, prices, durations, opening hours, professionals, address with its position on the map, photos and cancellation policy. The prices shown on Bellioo are the prices the Business charges the client; any variation must be communicated to the client before the appointment.
The published availability must be real. The Business undertakes to honour confirmed bookings, to handle pending ones diligently, and to notify the client through Bellioo when it has to change or cancel an appointment.
The Business defines and communicates its cancellation, lateness and no-show policy, and applies it consistently and lawfully. Any charge to the client on those grounds is a matter between the Business and the client in which Bellioo does not intervene.
The Business can create manual bookings and clients, and can block a client from booking with it. It may not use those features to discriminate on grounds prohibited by law or to harass anyone.
The contract for the service is always between the Business and the client. Bellioo is not a party, does not guarantee that bookings will be honoured and is not liable for clients' conduct, including no-shows and late cancellations.

9. How search results are ranked

In accordance with article 5 of the P2B Regulation, when someone searches on Bellioo, businesses are ranked as follows, in this order of importance:

Proximity to the location the search is made from, when the person shares it. It is the dominant factor: a search with a location sorts by real distance.
Average rating of the reviews received, as a tie-breaker and as the main criterion when there is no location.
Only businesses with a published page and an active plan or an ongoing trial appear.

Ranking cannot be bought: today there is no advertising, featured placement or any consideration that alters that order, and neither the subscribed plan nor the add-ons influence it. If there ever were, it would be clearly identified as such and this section would be updated before launch. Having more reviews does not by itself improve position; what counts is the average.

10. Reviews

Clients can only review after a completed appointment. Reviews cannot be edited or deleted by the Business, and Bellioo does not delete them on request or for being negative. The Business can reply publicly and notify Bellioo of a review it believes breaks the rules or is illegal so that it can be reviewed; the decision to remove it is Bellioo's, taken on objective criteria and explained. The Business may not buy, incentivise, condition or coerce reviews, review competitors, or pressure a client to withdraw a review. Such conduct allows Bellioo to suspend the service.

11. Client communications: email, WhatsApp and campaigns

Bellioo sends on the Business's behalf the service messages for each appointment: confirmations, reminders, changes and cancellations, by email and, if the client has it on, by WhatsApp.
The Business can send marketing campaigns by email to clients who have given consent for that channel, and WhatsApp messages in accordance with Bellioo's templates and rules. The Business is responsible for the content of its campaigns and for having the consent the law requires (article 21 of the LSSI and the GDPR) for each recipient, including clients it imports or adds manually. Bellioo blocks sending to anyone without consent on record, but cannot verify consents obtained outside Bellioo.
WhatsApp messages are sent through Meta's WhatsApp Business platform via Bellioo's provider. The Business agrees to comply with Meta's WhatsApp Business policies and understands that Meta may limit or cut off sending for accounts with high complaint or block rates. Bellioo may set volume limits and suspend sending if it detects abuse, complaints or a risk to the platform's reputation.
Using Bellioo to send misleading, illegal, offensive content or content unrelated to the Business's activity, or to contact people who have unsubscribed, is prohibited.

12. Business content and licence

The Business keeps ownership of its texts, photos, logos, trade marks and other content. It warrants that it has the right to use and publish it, including photos in which people appear and third-party images, and that it infringes nobody's rights. It grants Bellioo a free, worldwide, non-exclusive licence to host, reproduce, technically adapt and display that content on bellioo.com, in the apps, on the Business's website published with Bellioo and in search results, for the duration of the contract. Bellioo will only use the Business's name and logo in its own marketing, for example as a featured customer, with the Business's prior consent.

Bellioo may remove content that infringes the law, third-party rights or these terms, and will do so on receiving a well-founded notice under the procedure described in the Terms and conditions, informing the Business of the reason and of how to request a review. Businesses that repeatedly infringe rights will be removed. For claims under United States copyright law (DMCA), Bellioo's designated agent is listed in the Legal notice.

13. The Business's website: subdomain and own domain

The website is part of Pro+. The Business chooses an identifier for its bellioo.com subdomain, which may not infringe trade marks or cause confusion; Bellioo may change or withdraw it if it receives a well-founded claim.
The Business can connect its own domain. The domain belongs to the Business, which contracts and pays its registrar for it and configures the DNS records Bellioo indicates. Bellioo hosts the website and manages the certificate, and may disconnect the domain when Pro+ ends or if the domain stops pointing to Bellioo.
The Business is the owner of and responsible for its website towards its visitors: it must include its legal notice, its privacy policy and the information about cookies and measurement the law requires, and is responsible for the content. Bellioo measures visits to that website with a cookieless tool and shows the Business aggregate statistics; the Business must inform its visitors of that measurement. Bellioo may offer a standard legal footer to make this easier.
Bellioo may unpublish a website that breaches these terms or the law.

14. Invitation and affiliate programmes

The Business can invite other professionals with its code. The benefits for the inviter and the invitee, for example a discount on the first month, are those shown on Bellioo at any given time and may change for future invitations. Bellioo refuses or withdraws benefits obtained with duplicate accounts, false details or self-invitations. The affiliate programme, which pays commissions, has its own conditions and documents, accepted on enrolment, which prevail over this contract in what concerns them.

15. Data protection

Bellioo as controller. Bellioo is the controller of the data of the people who use Bellioo with their account: clients with an account or guests who book through bellioo.com or the Bellioo app, and the members of the Business's team. Those processing activities are described in the Privacy policy.

Bellioo as processor. For the data the Business enters or generates about its own clients, including clients it adds manually, internal notes, visit histories, manual bookings and campaigns, the Business is the controller and Bellioo its processor, under the Data processing agreement. The Business warrants that it processes that data lawfully, that it informs its clients and that it has a legal basis for each use, in particular for marketing communications. Bellioo never uses the Business's client data to sell to those clients on its own account or to steer them to another business.

Special categories. The Business will not store in Bellioo health data or other special categories under article 9 of the GDPR, except what is strictly essential to provide the service, with the client's explicit consent and in the notes field provided. Bellioo is not designed or secured as a medical record.

Staff. The Business is the controller of the data of the team members it registers and is responsible for informing them of this processing.

16. Intellectual property

The Service, its software, design, trade marks, texts and documentation belong to Peacock Digital LLC or its licensors. The Business receives a limited, non-exclusive, non-transferable and revocable licence to use the Service for the duration of the contract. It may not copy, modify, decompile, resell or sublicense it, extract its data by automated means or use it to build a competing product. Suggestions the Business makes about the Service may be used freely by Bellioo.

17. Confidentiality

Each party will keep confidential the other's non-public information it accesses under this contract and use it only to perform it, during the contract and for three years afterwards. Information that is public, previously known, lawfully obtained from third parties or that must be disclosed by law is not confidential.

18. Availability, support and maintenance

Bellioo uses reasonable means to keep the Service continuously available, with a target monthly availability of 99.5% excluding scheduled maintenance, which will be announced where possible and carried out preferably outside business hours. This target is not a guarantee and gives no right to compensation. Issues can be reported from Help in the app or to support@bellioo.com; Bellioo replies on working days within a reasonable time.

19. Warranties and liability

The Service is provided as is, with the diligence of a professional provider and without guarantees of results: Bellioo does not guarantee a number of bookings, clients or revenue, that bookings will be honoured, the delivery of messages by email providers or by Meta, or the continuity of third-party services such as Stripe, Google, Apple or the domain registrar.

To the fullest extent permitted by law, Bellioo is not liable for indirect damage, loss of profit, loss of clientele, data or opportunities, or damage caused by the Business's content, data or client communications, by its clients or by its team. Bellioo's total liability to the Business for any cause is limited to the amount paid by the Business to Bellioo in the twelve months before the event giving rise to it. These limitations do not apply to wilful misconduct, gross negligence, personal injury or any liability the law does not allow to be limited.

The Business will hold Bellioo harmless against third-party claims arising from its content, its client data and communications, the services it provides, its website published with Bellioo, its domain and its breach of these terms or of the law.

20. Restriction, suspension and termination

In accordance with article 4 of the P2B Regulation, Bellioo may restrict, suspend or terminate the Business's Service if it breaches these terms in a material or repeated way, if it fails to pay after the notices in section 5, if it publishes illegal, misleading content or content it does not own, if it impersonates another business or manipulates reviews, if its activity endangers the security of the platform or of third parties, or if an authority or a law requires it.

Before the measure takes effect, or at the time of applying it in urgent cases, Bellioo will give the Business the specific reasons in writing, unless a legal obligation prevents it. The Business may make representations by writing to legal@bellioo.com and Bellioo will review the decision. If the breach can be remedied and is not remedied within 15 days of the notice, or if it is serious or cannot be remedied, Bellioo may terminate the contract. If termination is final and is not due to repeated breaches or a legal obligation, Bellioo will give 30 days' notice, during which the Business may export its data. Either party may terminate the contract if the other ceases trading. On termination, section 6 applies regarding data and Pro+.

21. Changes to these terms

Bellioo may change these terms by giving at least 15 days' notice by email, during which the new version is published but does not apply. If the Business does not agree, it may terminate the contract without penalty before the new version takes effect. Continuing to use the Service afterwards means accepting the new version, and Bellioo may ask for express acceptance. Changes required by law, changes responding to a security risk and changes that only benefit the Business may apply immediately. Each version carries its number and publication date, and previous ones are kept.

22. General provisions

Notices will be sent by email to each party's contact addresses; Bellioo's is legal@bellioo.com. The Business may not assign the contract without Bellioo's consent; Bellioo may assign it to a group company or to a successor in the business, with notice. Neither party is liable for breaches caused by force majeure. If any clause is void, the rest remains in force and will be replaced by one of equivalent effect. Failure to exercise a right does not imply waiver. This contract is in Spanish and English; the Spanish version prevails.

23. Complaints, applicable law and jurisdiction

Bellioo answers every complaint from the Business, submitted to legal@bellioo.com, with a reasoned reply.

This contract is governed by the laws of the State of Florida, United States, and for any dispute the parties submit to the courts of that State, with two exceptions that cannot be contracted out of: if the Business were contracting as a consumer, it keeps the protection of the law of its country of residence and may go to its courts; and the obligations of Regulation (EU) 2019/1150 apply to this contract because it is directed at businesses established in the European Union, regardless of the law chosen.